California walnuts are shedding their traditional image and emerging as a must-have ingredient for health-conscious young consumers. The California Walnut Board & Commission has launched its bold new “Feel Good” campaign – an integrated marketing effort designed to drive consumer demand and reposition walnuts as a vibrant, versatile offering within the fresh produce space. Grounded in extensive consumer research, the …

In the midst of favorable growing conditions, California walnut growers are reporting outstanding early-season conditions that point to a positive outlook for the 2025 crop, according to industry experts monitoring the state’s orchards. Following three consecutive years of average to above-average rainfall and snowpack in the Sierra Nevada mountains, California walnut orchards are beginning the growing season with adequate surface …

The California Walnut Board (CWB) and the California Walnut Commission (CWC) are pleased to announce that Robert Verloop has been named executive director and chief executive officer, effective July 11, 2022. The CWB and CWC represent over 4,500 California walnut growers and nearly 90 handlers, producing over 1.4 billion pounds of walnuts in 2021 that ship to more than 50 …

The California Walnut Board (CWB) and California Walnut Commission (CWC) is searching for a new CEO/Executive Director as Michelle Connelly, who currently holds the position, has resigned. Connelly’s last day will be February 11, 2022. “We are grateful for Michelle’s years of service to our industry. During her nearly 18 years with the CWB and CWC, Michelle led a strong …

During the 2020-2021 crop year, California walnut growers and handlers worked together with the California Walnut Board and California Walnut Commission to advance the industry in new ways. Growers produced a record crop of 785,000 tons, a 20 percent gain over the 2019 crop. The California Walnut Board (CWB) and Commission (CWC) promoted walnuts through marketing campaigns that increased sales, …

This year the California Walnut Commission will be holding elections for members and alternates for the term beginning September 1, 2021 and ending August 31, 2023. “The diversity of our growing and evolving membership brings valuable perspective to the industry. The CWC in partnership with the United States Department of Agriculture (USDA) welcomes participation of women, minorities and people with disabilities,” said Michelle McNeil …

Building on their mission to promote the benefits and many ways walnuts can play a role in the overall health of consumers in the U.S. and around the world, the California Walnut Commission (CWC) published results from their recent multimedia campaign in India. The campaign focused on educating consumers on how walnuts add valuable plant-based omega-3, protein and fiber to their diet. Here are the highlights: …

New findings from three publications supported by the California Walnut Commission, demonstrate the impact of walnuts on various aspects of heart health. The findings were so compelling that the papers were supported by the journals with a press release and/or editorial coverage, stimulating broad media coverage. The California Walnut Board (CWB)/California Walnut Commission’s (CWC) mission is to work collectively to …

The California Walnut Board (CWB) and Commission (CWC) are pleased to welcome Joshua (Josh) Rahm as their new Director, Technical & Regulatory Affairs. Joshua comes to walnuts with a strong technical and regulatory background in domestic and international agribusiness. Prior to joining the Board and Commission, Joshua worked for Wonderful Citrus as a Director, Global Sourcing & Procurement. Previously, he …