The California Table Grape Commission is positioned to expand international demand for California table grapes in 16 target markets with its 2023 export marketing campaign. The 16 target markets for the 2023 season represented 94.4 percent of export volume June through December in 2022. Of those markets, El Salvador, Hong Kong, Indonesia, Mexico, New Zealand, and Vietnam increased in both …
The rising generation of wine consumers are uniquely different from those that came before in so many ways. As growers, wine makers and marketers seek to navigate changing trends and behaviors, watch this video featuring beverage alcohol consultant Danny Brager as he shares how to meet today’s wine consumers where they are. Please thank this video’s sponsor Ranch Systems for their industry …
As we’ve learned so painfully during the pandemic, one thing leads to another; and the actions of one politician in Australia have had a domino effect leading to severe challenges in the global red wine market. Watch this brief interview with Mike Veseth, The Wine Economist and Professor Emeritus of International Political Economy at the University of Puget Sound, and …
The California State Fair Commercial Wine Competition is now open and accepting entries from California wine producers. The competition provides an opportunity for California wine producers to showcase their best wines and have them evaluated by a panel of expert judges. The competition is open to all commercial wineries in California, with categories for red, white, rosé, sparkling, and dessert …
News was being delivered throughout the day at the newly named Fundación de la Voz de los Viñedos’ 5th annual Vineyard Employee Recognition Celebration. Acknowledged as one of the most innovative and prestigious awards in the winegrape industry, the Employee Recognition award salutes the accomplishments, talent and leadership of vineyard employees who contribute greatly to making Sonoma County a world-renowned …
Karissa Kruse, president and CEO of Sonoma County Winegrowers, used the organization’s annual meeting to unveil a number of innovative programs and impressive new partnerships all linked to building upon its role as a global leader in sustainable farming. “Our growers always ask, ‘what’s next?’ While we have made great progress in our commitment to sustainability, we refuse to rest …
While different sectors of the wine industry have embraced words describing their vineyard practices and wines such as “sustainable”, “Organic”, “Biodynamic” and “regenerative”, could “Climate Friendly” be the next buzz word and focus for wine grape growers? And would it interest consumers? Watch this brief interview with Liz Thach, Master of Wine, who recently addressed the industry at Unified Wine …
In this California Ag Network interview, watch Mike Needham from Turrentine Brokerage share current wine market dynamics for the Central Valley of California, which accounts for the highest portion of the nation’s wine grape crush. Read more about it in American Vineyard Magazine. Please thank this video’s sponsor Ranch Systems for their industry support.
While a record amount of rain has fallen on the drought-stricken soils of California over the winter, this will unfortunately not solve the state’s ongoing drought and water supply issues. Watch this brief interview with Michael Miiller from the California Association of Winegrape Growers as he shares a new push for the state’s cooperation and support for groundwater recharge as …
Watch this interview featuring Audra Cooper from Turrentine Brokerage as she describes results of the 2022 Central Coast grape harvest and its impact on the local wine market. The lighter crush was followed by unusually early activity in the wine market. Read more about it in the March Crush Report issue of American Vineyard Magazine. Please thank this video’s sponsor Ranch …
Dale: Biological nitrogen fixation such as that with legumes is done at the expense of...