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Partnership Sales Growth, Gen Z Focus Among 2021 Dairy Highlights

Checkoff foodservice partners continued to grow sales of U.S. dairy foods and more domestic dairy headed into the international marketplace. There also were increased efforts to connect with the valued Gen Z consumer and dairy’s sustainability journey reached new levels. These and other results are some of Dairy Management Inc.’s top checkoff highlights from 2021. Despite a year with continued …

Real California Milk Kicks Off 2022 With Smoothie Retail Campaign

The California Milk Advisory Board (CMAB) announced the launch of a consumer promotion focused on starting off the New Year with health and wellness in mind. The “Renew, Reset, Restore” campaign communicates the message that high quality, sustainably sourced California dairy products are a delicious and effective way to help achieve lifestyle goals in the new year. The featured promotional …

O’Brien Says U.S. Ag Has ‘Open Door of Opportunity’

Barbara O’Brien, President and CEO of Dairy Management Inc. and the Innovation Center for U.S. Dairy, said agriculture has an “open door of opportunity” amid growing pressures and expectations to feed a growing population sustainably and responsibly during her opening comments at the Sustainable Agriculture Summit, Nov. 17-18. The Summit, conducted under the theme “Regeneration and Resilience,” annually convenes the …

Nightfood Wins REAL CA MILK Excelerator Competition With Sleep Friendly Ice Cream Novelties

Nightfood claimed a sweet victory as grand prize winner of the Real California Milk Excelerator dairy innovation competition during a live pitch event. The competition, created in 2019 by the California Milk Advisory Board (CMAB) and VentureFuel to fuel innovation in new dairy product development, is a global search for the very best emerging products to bring to market using California milk and dairy ingredients. As …

Real CA Milk Begins Holiday Season With Mornings Mean More Campaign

The California Milk Advisory Board (CMAB) announced today the launch of a consumer promotion focused on holiday breakfast traditions with dairy. The campaign is an extension of the Mornings Mean More campaign that first debuted in2020 . The Holiday Mornings Mean More campaign communicates messages of family, togetherness and the importance of  celebrating time together over special breakfast recipes. The …

California’s Kylie Konyn Crowned National Jersey Queen

Kylie Konyn of Escondido, California has been crowned the 64th National Jersey Queen. Kylie was presented the Charlene Nardone Crown by 2020 National Jersey Queen Natalie Berry on November 7, 2021, at the start of the National Jersey Jug Futurity in Louisville, Ky. She will represent Jersey breeders for the next year with participation in events such as the 154th …

CA Dairy Producer Urges US to Emphasize Trade in Congressional Hearing

National Milk Producers Federation (NMPF) First Vice Chairman and U.S. Dairy Export Council (USDEC) board member Simon Vander Woude encouraged the U.S. government to prioritize expanded market access opportunities for U.S. dairy exports at a House Subcommittee for Livestock and Foreign Agriculture hearing today focused on trade policies and priorities. Vander Woude and his wife, Christine, operate a 3,200-head dairy …

California Receives $1.8 Million Dairy Business Innovation Initiative Award

The California State University, Fresno Foundation, in partnership with the California Dairy Innovation Center (CDIC), announced the receipt of a $1.8 million award from the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service to create a “Pacific Coast Coalition” to support dairy businesses in California, Oregon and Washington in the development, production, marketing and distribution of dairy products. Dairy Business …

Cows are Udderly Useful for Healthy Vegetation Management

Cows play an integral part in the healthy management of the approximately 6,500-acre Merced Vernal Pools and Grassland Reserve. That expanse of open rangeland adjacent to the UC Merced campus is a constant reminder of the University’s commitment to offsetting its environmental impact. The land will remain undeveloped forever, as agreed to before campus was built. Now an official part of …

Four Functional Treats Compete For $250,000 In Real CA Milk Excelerator Competition Finals

Sweet treats with functional benefits took home the four finalist spots this week in the Real California Milk Excelerator product innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel. The finalists tap into the nutritional and flavor profiles of milk and dairy ingredients to deliver performance and recovery benefits in products consumers crave. Finalists include: Nightfood – Uniquely …

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