Using a revised bake-off format in line with the current Covid-19 protocols, the California Milk Advisory Board (CMAB) awarded two contestants with $25,000, in the 2020 Real California Pizza Contest – an international search for the best pizza recipes using Real California Cheese. Grand Prize winner Ricky Webster, former executive chef for SYSCO Spokane and current owner of Rind and …

Two Savory, Two Sweet Competitors Preparation for Final Showdown to Make it to Market Tracy, Calif. – November 12, 2020 – Ice cream infused with vegetables, to-go premium cheese snacks, decadent chocolate mousse and flavored paneer make up the finalists announced today in the Real California Milk Snackcelerator product innovation competition created by the California Milk Advisory Board (CMAB) and …

Signaling bold climate change action, the Innovation Center for U.S. Dairy today unveiled the Net Zero Initiative, an industry-wide effort that will help U.S. dairy farms of all sizes and geographies implement new technologies and adopt economically viable practices. The initiative is a critical component of U.S. dairy’s environmental stewardship goals, endorsed by dairy industry leaders and farmers, to achieve …

Gallup recently released their “Americans’ Views of U.S. Business and Industry Sectors 2020” and the results show consumers’ view of farming and agriculture has improved over the past year, jumping up 11%.  Now topping the list and beating out 25 other business and industry sectors, including the retail, internet and travel industries. The sports industry has taken the biggest hit, falling 15% points …

Mark Lacy, president of the California Cattlemen’s Association, penned an opinion piece in the San Joaquin Valley Sun opposing Proposition 15, the largest property tax increase in California history. Lacy cited concerns that the $11.5 billion-a-year property tax measure will devastate family-owned ranches and ultimately lead to higher prices for meat, cheese, eggs and produce for California families. Read excerpts from “Fewer …

The Animal Agriculture Alliance released their report outlining observations from the “Taking Action for Animals Conference” (TAFA),” which took place September 19-20th. The event, featuring speakers from the Humane Society of the United States (HSUS), Humane Society International and the Humane Society Legislative Fund, stressed the need for attendees who pride themselves as animal activists to become highly engaged in …

Cows and horses aren’t the only fans of alfalfa. Yellow perch like it, too. That’s what Agricultural Research Service (ARS) scientists and their collaborators concluded when they fed the fish pellets made with a protein concentrate from the legume crop’s protein-rich leaves. They’re experimenting with alfalfa as part of a broader effort to find suitable alternatives to using fishmeal, a …

Message from Tammy Anderson-Wise, CEO, Dairy Council of California — The 2019–2020 fiscal year has been one of the most rewarding, unexpected and challenging years for Dairy Council of California. We started by celebrating 100 years of empowering stakeholders and educating children and families. We enjoyed many successes in the first three quarters of the year, working toward innovating the programs, resources and …

The U.S. Department of Agriculture (USDA) has begun accepting applications for the Dairy Margin Coverage (DMC) program as of Tuesday, October 13, 2020 for 2021 enrollment. “This year has been a market roller coaster for the dairy industry, and the Dairy Margin Coverage program is a valuable tool dairy producers can use to manage risk,” said Bill Northey, USDA’s Under Secretary for Farm Production …

The contrast between the pull of distractions that start in the early mornings with the satisfying and calming elements of enjoying California dairy for breakfast are brought to life in two new creative explorations in the California Milk Advisory Board’s (CMAB) Enter the Golden State campaign debuting this week. The :30 Day Can Wait segments – titled Video Conference and Emails – focus on …