June is Alzheimer’s and Brain Awareness Month, and the California Walnut Board (CWB) and U.S. Highbush Blueberry Council (USHBC) are collaborating with a select group of retailers, including Coborn’s, Rouses Markets and Weis Markets, to encourage consumers to “grab a boost of blue and walnuts, too!” Activations will include unique opportunities such as local TV segments, e-newsletter features, Facebook Lives, and …

The North American Meat Institute (the Meat Institute) today said the State of California’s Proposition 12 (Prop 12 or the law) provides no benefit to consumers and increases breeding sow mortality according to the State’s own proposed rule. “The recently proposed rule by the California Department of Food and Agriculture (CDFA) admits there are no benefits to Californians as a …

With families balancing work and at-home or modified school schedules, starting the day off right has become more important than ever. To help encourage families to cherish shared moments at the breakfast table, Real California Milk has created a new digital series of short stories for children. These Breakfast Time Stories, starring lovable animated characters, will launch and be available …

Building on their mission to promote the benefits and many ways walnuts can play a role in the overall health of consumers in the U.S. and around the world, the California Walnut Commission (CWC) published results from their recent multimedia campaign in India. The campaign focused on educating consumers on how walnuts add valuable plant-based omega-3, protein and fiber to their diet. Here are the highlights: …

An estimated 334,000 COVID-19 cases are attributable to meatpacking plants, resulting in $11.2 billion in economic damage, according to a new study led by a researcher at the University of California, Davis. The study was published in the journal Food Policy. It found that beef- and pork-processing plants more than doubled per capita infection rates in counties that had them. …

In a partnership that combines three key retail categories-meat, dairy and spirits-the California Beef Council (CBC) is teaming up with the California Milk Advisory Board (CMAB) and E. & J. Gallo’s Camarena Tequila for a co-branded Cinco de Mayo promotion. Dubbed “Tacos, Tequila y Más,” the 5-week campaign runs April 7 through May 11 and provides consumers with product offers …

California Avocado Commission — Early demand for California avocados is high this year among targeted retailers, with both national chains and regional retailers indicating they are anxious for the start of the California avocado season. In past years, the season kicked off with “first of the season” Big Game or Valentine’s Day promotions at local specialty retailers. This year, due …

With supply of vaccines expected to significantly increase in the coming weeks, the state is expanding vaccine eligibility to more Californians. Starting April 1, individuals aged 50+ will be eligible to make an appointment, and individuals 16+ will be eligible to make an appointment to be vaccinated starting on April 15. “With vaccine supply increasing and by expanding eligibility to …

Americans are buying more beef, pork, poultry, and lamb than ever as increased time at home during the pandemic sent meat grocery sales soaring by 20% (IRI) from 2019 to 2020. The national analysis released today shows that three out of every four Americans agree meat belongs in healthy, balanced diets (up by nearly 20% since 2020), and 94% say …

New research reveals an essential step in scientists’ quest to create targeted, more eco-friendly fungicides that protect food crops. Scientists have known for decades that biological cells manufacture tiny, round structures called extracellular vesicles. However, their pivotal roles in communication between invading microorganisms and their hosts were recognized only recently. UC Riverside geneticist Hailing Jin and her team found plants use these …