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Join Mario Lopez and Real California Milk for Instagram Live Breakfast Story Reading

With families balancing work and at-home or modified school schedules, starting the day off right has become more important than ever. To help encourage families to cherish shared moments at the breakfast table, Real California Milk has created a new digital series of short stories for children. These Breakfast Time Stories, starring lovable animated characters, will launch and be available …

Millions in India See California Walnuts on TV

Building on their mission to promote the benefits and many ways walnuts can play a role in the overall health of consumers in the U.S. and around the world, the California Walnut Commission (CWC) published results from their recent multimedia campaign in India. The campaign focused on educating consumers on how walnuts add valuable plant-based omega-3, protein and fiber to their diet. Here are the highlights: …

Meatpacking Plants Increased COVID-19 Cases in US Counties

An estimated 334,000 COVID-19 cases are attributable to meatpacking plants, resulting in $11.2 billion in economic damage, according to a new study led by a researcher at the University of California, Davis. The study was published in the journal Food Policy. It found that beef- and pork-processing plants more than doubled per capita infection rates in counties that had them. …

CA Beef Council, Camarena Tequila and Real CA Milk Launch “Tacos, Tequila y Más” for Cinco de Mayo

In a partnership that combines three key retail categories-meat, dairy and spirits-the California Beef Council (CBC) is teaming up with the California Milk Advisory Board (CMAB) and E. & J. Gallo’s Camarena Tequila for a co-branded Cinco de Mayo promotion. Dubbed “Tacos, Tequila y Más,” the 5-week campaign runs April 7 through May 11 and provides consumers with product offers …

Early Season Retail Promotions Build Demand For California Avocados

California Avocado Commission — Early demand for California avocados is high this year among targeted retailers, with both national chains and regional retailers indicating they are anxious for the start of the California avocado season. In past years, the season kicked off with “first of the season” Big Game or Valentine’s Day promotions at local specialty retailers. This year, due …

CA Expands Vaccine Eligibility Starting April 1

With supply of vaccines expected to significantly increase in the coming weeks, the state is expanding vaccine eligibility to more Californians. Starting April 1, individuals aged 50+ will be eligible to make an appointment, and individuals 16+ will be eligible to make an appointment to be vaccinated starting on April 15. “With vaccine supply increasing and by expanding eligibility to …

Protein Discovery Could Help Enable Eco-Friendly Fungicides

New research reveals an essential step in scientists’ quest to create targeted, more eco-friendly fungicides that protect food crops. Scientists have known for decades that biological cells manufacture tiny, round structures called extracellular vesicles. However, their pivotal roles in communication between invading microorganisms and their hosts were recognized only recently. UC Riverside geneticist Hailing Jin and her team found plants use these …

New Study Indicates High Prune Diet Prevents Bone Loss After Traumatic Injury

As part of the California Prune industry’s long-time commitment to world-class nutrition research, a new, peer-reviewed animal study shows a diet high in California Prunes completely prevents bone loss associated with spinal cord injury (SCI), while also restoring a fraction of the bone lost after SCI. Individuals who suffer spinal cord injury (SCI) are prone to extremely rapid bone loss. …

Nearly 70% of Essential Sonoma Co. Ag Workers Vaccinated

As efforts to vaccinate essential agricultural and production workers struggle to proceed throughout California and the nation, Sonoma County’s farmers, vintners and health communities have been successfully partnering to get thousands of COVID-19 vaccination doses to these essential workers throughout the region. Now entering its 5th week of operation, the program has already vaccinated and scheduled vaccination appointments for more …

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