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California’s Local Meat Suppliers Struggle to Stay in Business

The University of California, Davis, Food Systems Lab has released a white paper showing the need to support California’s small and mid-scale meat suppliers and processors in order to build a more resilient meat supply chain. It describes how the meat supply chain and rural economies could benefit from regulatory changes and more collaboration among producers and other stakeholders in …

Slowing the Onset of Alzheimer’s by Eating Berries

Americans are growing old and, sadly, the aging process for many means more than simply turning gray or thinning hair. According to the United States Census, in about a dozen years the number of Americans over 65 will outnumber children. Further, the Centers for Disease Control and Prevention project the number of Americans living with Alzheimer’s disease (AD) to nearly triple by …

Blueberries & Walnuts Partner to Give Brain Health Month a Boost at Retail

June is Alzheimer’s and Brain Awareness Month, and the California Walnut Board (CWB) and U.S. Highbush Blueberry Council (USHBC) are collaborating with a select group of retailers, including Coborn’s, Rouses Markets and Weis Markets, to encourage consumers to “grab a boost of blue and walnuts, too!” Activations will include unique opportunities such as local TV segments, e-newsletter features, Facebook Lives, and …

CA Prop 12 Not Beneficial to Consumers & Increases Sow Mortality

The North American Meat Institute (the Meat Institute) today said the State of California’s Proposition 12 (Prop 12 or the law) provides no benefit to consumers and increases breeding sow mortality according to the State’s own proposed rule. “The recently proposed rule by the California Department of Food and Agriculture (CDFA) admits there are no benefits to Californians as a …

Join Mario Lopez and Real California Milk for Instagram Live Breakfast Story Reading

With families balancing work and at-home or modified school schedules, starting the day off right has become more important than ever. To help encourage families to cherish shared moments at the breakfast table, Real California Milk has created a new digital series of short stories for children. These Breakfast Time Stories, starring lovable animated characters, will launch and be available …

Millions in India See California Walnuts on TV

Building on their mission to promote the benefits and many ways walnuts can play a role in the overall health of consumers in the U.S. and around the world, the California Walnut Commission (CWC) published results from their recent multimedia campaign in India. The campaign focused on educating consumers on how walnuts add valuable plant-based omega-3, protein and fiber to their diet. Here are the highlights: …

Meatpacking Plants Increased COVID-19 Cases in US Counties

An estimated 334,000 COVID-19 cases are attributable to meatpacking plants, resulting in $11.2 billion in economic damage, according to a new study led by a researcher at the University of California, Davis. The study was published in the journal Food Policy. It found that beef- and pork-processing plants more than doubled per capita infection rates in counties that had them. …

CA Beef Council, Camarena Tequila and Real CA Milk Launch “Tacos, Tequila y Más” for Cinco de Mayo

In a partnership that combines three key retail categories-meat, dairy and spirits-the California Beef Council (CBC) is teaming up with the California Milk Advisory Board (CMAB) and E. & J. Gallo’s Camarena Tequila for a co-branded Cinco de Mayo promotion. Dubbed “Tacos, Tequila y Más,” the 5-week campaign runs April 7 through May 11 and provides consumers with product offers …

Early Season Retail Promotions Build Demand For California Avocados

California Avocado Commission — Early demand for California avocados is high this year among targeted retailers, with both national chains and regional retailers indicating they are anxious for the start of the California avocado season. In past years, the season kicked off with “first of the season” Big Game or Valentine’s Day promotions at local specialty retailers. This year, due …

CA Expands Vaccine Eligibility Starting April 1

With supply of vaccines expected to significantly increase in the coming weeks, the state is expanding vaccine eligibility to more Californians. Starting April 1, individuals aged 50+ will be eligible to make an appointment, and individuals 16+ will be eligible to make an appointment to be vaccinated starting on April 15. “With vaccine supply increasing and by expanding eligibility to …

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