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New UC Study Estimates Costs for Growing Coastal Organic Strawberries

A new study that can help growers and other readers estimate costs and potential returns for Central Coast organic strawberries was recently released by UC Agriculture and Natural Resources, UC Cooperative Extension and the UC Davis Department of Agricultural and Resource Economics. Organic strawberries represent approximately 13% of all strawberries produced along the Central Coast. “This study provides growers with …

Biological Control Considerations and Research for Lettuce Growers

Two of the worst pests plaguing lettuce growers in the Salinas Valley area are aphids, specifically lettuce-currant aphids (Nasovonia ribisnigri), and western flower thrips (Frankliniella occidentalis). Lettuce-currant aphid is an invasive pest that sets up shop in the heart of the lettuce plant and will render the crop unsellable when it reaches high enough numbers. Thrips can both cause cosmetic …

Mechanical Pruning Trial in ‘French’ Prune – Through Year Three

Work continues at the mechanical pruning trial site in Red Bluff. The trial, funded by the California Prune Board and led by Dr. Rich Rosecrance at Chico State, was initiated in 2019 and aims to identify lower cost pruning alternatives for growers without compromising yield or fruit quality. The study site is an orchard planted in 2011 at a spacing …

Joe Vargas Joins USHBC and NABC as First-Ever Director of Business Intelligence

Joe Vargas has been hired as the director of business intelligence for the U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC). In this newly created role, Vargas is responsible for developing and leading a best-in-class data and insights program for the blueberry industry. “We’re thrilled to welcome Joe to the team and can’t wait for him to lend …

North American Raspberry & Blackberry Conference Goes Virtual

The North American Raspberry & Blackberry Association (NARBA) has reached the decision that its annual conference in February 2022, will move to a virtual conference format due to the ongoing disruption of the Covid 19 pandemic. The conference was previously formatted as a hybrid meeting, both in-person in Gaithersburg, Maryland, and virtual. All sessions will now be live-streamed for virtual …

New Research Findings: The Heart Loves Blueberries

A new study published in Clinical Nutrition and supported by the US Highbush Blueberry Council (USHBC) found that the equivalent of one cup of fresh blueberries, consumed as 26 g of freeze-dried blueberries, may reduce the acute cardiometabolic burden of energy-dense meals. Or, simply put: The new research further supports that blueberries may benefit heart health. As part of USHBC’s programming engaging …

Carbon Sequestration’s Impact on Blueberries

At the US Highbush Blueberry Council’s (USHBC) Innovate 2021 Conference, Markus Kleber, professor of soil system science at Oregon State University, hosted a “Carbon Sequestration Lunch.” The session provided an overview of carbon sequestration and detailed the potential benefits to blueberry growers and farmers everywhere. Kleber explained that, as carbon dioxide (CO2) in the atmosphere increases, CO2 molecules absorb part …

Blueberry Council Details Plan Empowering Industry to ‘Make Blueberries the World’s Favorite Fruit’

The U.S. Highbush Blueberry Council (USHBC) today announced details around its recently approved 2021-2025 strategic plan, which charts an ambitious course to exponentially grow the volume and value of blueberries domestically and across the globe. The comprehensive plan explains how USHBC will lead demand-driving programs based on shared resources, research and insights that inspire possibilities and sustain the profitable growth …

Leslie Wada Named USHBC’s First-Ever Senior Director of Nutrition and Health Research

The U.S. Highbush Blueberry Council (USHBC) recently announced the appointment of Leslie Wada, Ph.D., RD, as senior director of nutrition and health research. A longtime consultant for the council, Wada will continue to manage USHBC’s multi-million dollar pipeline of health research projects as she has for the past 12 years. In her expanded role, Wada will have increased ownership and responsibility …

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