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Prima Wawona Empowers Stone Fruit Retailers with Key Category Data

Prima® Wawona (prima.com), the largest stone fruit producer in the U.S., has partnered with a leading fresh produce strategic insight and research company to provide retailers with key stone fruit category data. These insights help retailers identify areas of growth and opportunity within the category and allow Prima® Wawona to develop programs specifically tailored to their retail partners. Leveraging Nielsen …

USDA California Crop Weather Report

USDA Crop/Weather Report

WEATHER Temperature highs ranged from the mid 40s to low 70s in the mountains, low 60s to low 80s along the coast, low 60s to mid 80s in the valley, and low 60s to high eighties in the desert.  Temperature lows ranged from the mid 10s to high 40s in the mountains, mid 30s to mid 50s along the coast, …

California Olive Oil Day 2020 Recap

Roughly 150 olive oil industry members were present at third annual California Olive Oil Day held in early March.  The day started at 9 a.m. with a session focused on maximizing grower profits through grove management. Leandro Ravetti, Technical Director at Modern Olives spoke about irrigation management in olive orchards for oil production. His presentation included important information on the …

USDA-APHIS Impact Report: Protecting 900 Million Acres of Farmland

The USDA seal includes the inscription “Agriculture is the foundation of manufacturing and commerce.” It’s fair to say that it is also the foundation of a stable and caring society because agriculture feeds and clothes the people. For nearly 50 years, it’s been the job of APHIS to protect American agriculture’s ability to feed and clothe the world by keeping …

A Brand New Sun-Maid: Investing in the Future

The dried fruit sector hasn’t been as popular with millennial consumers as in other generations, but Sun-Maid Growers are working to turn things around (at least for California raisins) with some new strategies and investments as shared at their annual meeting in Fresno recently.  Watch this brief interview with Sun-Maid CEO Harry Overly and read more about it in American …

Tulare County Crop Report (For the week ending December 28, 2019)

Tulare County Crop Status

SMALL GRAINS AND OTHER FIELD CROPS: Winter grain crop planting is finished. Winter grain plants are beginning to emerge from the soil. Some wheat, oats, and barley fields are being treated for weed control, as the winter wheat germination will increase due to high moisture.   DECIDUOUS TREE FRUITS, NUTS, AND GRAPES: Almond and pistachio harvest have ended. Dead and …

9th Annual Madera Pomegranate, Fruit and Nut Festival

The 9th annual Madera Pomegranate, Fruit and Nut Festival takes place Saturday, November 2, from 10:00a.m. – 5:00 p.m. at the Madera District Fairgrounds.  Admission and parking are free.  The unique, vibrant and fun event brings in visitors from all over the world to experience the best of the Central Valley’s local pomegranate and nut products.  The event is organized …

California Prunes Shine in Fourpoints Energy Bars

The world comes to California for prunes, and so does energy bar innovator, Fourpoints®. Denver-based Fourpoints is the first-and-only energy bar to feature California Prunes as the star ingredient. “The energy bar category is crowded and full of the same old date based and syrup-based bars,” said Kevin Webber, co-founder of Fourpoints. “You have to have a one-of-a-kind product to …

Investigating Olive Anthracnose in California

A new research project which will investigate the occurrence and distribution of olive anthracnose in California has been added to the list of approved projects for the Olive Oil Council of California’s 2019/2020 fiscal year. This project will be led by Florent Trouillas, Assistant Cooperative Extension Specialist, Department of Plant Pathology, UC Davis, Kearney Agriculture Research and Extension Center. The …

Don’t Miss Malcolm Media’s Grape, Nut & Tree Fruit Expo in Fresno, Nov. 19

Save the date, Tuesday, November 19th for the annual Grape, Nut & Tree Fruit Expo at the Big Fresno Fairgrounds.  Held by Malcolm Media Ag Publishing in cooperation with California Ag Network, Pacific Nut Producer, American Vineyard, and California Fresh Fruit Magazines, it is the ultimate postharvest industry gathering place for regional grape, nut & tree fruit growers and crop …

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