Home News Tree Fruit

Tree Fruit

Pollinator Partnership Announces Three New Designations for Bee Friendly Farming

Pollinator Partnership (P2) is proud to announce enhancements and improvements to its Bee Friendly Farming (BFF) program to better recognize engage and support BFF participants and pollinators everywhere. The new BFF program will have three categories that allow them to engage with all participants at a finer scale while addressing their goals: Bee Friendly Farming Certified, Bee Friendly Farming Partner …

China Market Opportunities for California Nectarines

On March 4, 2020, China announced market access for fresh U.S. nectarines as part of the U.S.-China Economic and Trade Agreement (ETA). This report briefly mentions the market access conditions for U.S. nectarines, discusses several key factors of China’s nectarine market (including import competition), and offers market-entry recommendations to consider when exporting fresh U.S. nectarines to China. Product Description & Access Overview On March 4, 2020, in …

New Recommendations for Laurel Wilt Disease

By Ben Faber, UC Cooperative Extension — Laurel Wilt Disease of Avocado and the relatives of avocado in the Laurel Family has devastated the the forests along the east coast from North Carolina down to Florida and along the Caribbean into Texas.  It has caused significant losses to wildlands and to the Florida avocado industry. The extent of the native tree loss is shocking and …

Bringing the Next Generation of Avocados to Market

UC Riverside has entered into a $2.25 million partnership with Spain-based Eurosemillas S.A., a global leader in the commercialization of agriculture innovations, to help the university bring to market the most promising and advanced avocado scions and rootstocks in its collection. If successful, these varieties would meet diverse regional growing requirements, exhibit better post-harvest characteristics, increase yields, provide resistance against …

Houston Wilson Named Presidential Director for the Clif Bar Endowed Organic Agriculture Institute

Houston Wilson has been named the Presidential Director for the University of California’s Organic Agriculture Institute, which was established in January 2020 with a $500,000 endowment by Clif Bar and a matching $500,000 endowment from UC President Janet Napolitano. Wilson, a UC Riverside agricultural entomologist based at the Kearney Agricultural Research and Extension Center, joined UC ANR as assistant Cooperative Extension specialist …

Prima Wawona Empowers Stone Fruit Retailers with Key Category Data

Prima® Wawona (prima.com), the largest stone fruit producer in the U.S., has partnered with a leading fresh produce strategic insight and research company to provide retailers with key stone fruit category data. These insights help retailers identify areas of growth and opportunity within the category and allow Prima® Wawona to develop programs specifically tailored to their retail partners. Leveraging Nielsen …

USDA California Crop Weather Report

USDA Crop/Weather Report

WEATHER Temperature highs ranged from the mid 40s to low 70s in the mountains, low 60s to low 80s along the coast, low 60s to mid 80s in the valley, and low 60s to high eighties in the desert.  Temperature lows ranged from the mid 10s to high 40s in the mountains, mid 30s to mid 50s along the coast, …

California Olive Oil Day 2020 Recap

Roughly 150 olive oil industry members were present at third annual California Olive Oil Day held in early March.  The day started at 9 a.m. with a session focused on maximizing grower profits through grove management. Leandro Ravetti, Technical Director at Modern Olives spoke about irrigation management in olive orchards for oil production. His presentation included important information on the …

USDA-APHIS Impact Report: Protecting 900 Million Acres of Farmland

The USDA seal includes the inscription “Agriculture is the foundation of manufacturing and commerce.” It’s fair to say that it is also the foundation of a stable and caring society because agriculture feeds and clothes the people. For nearly 50 years, it’s been the job of APHIS to protect American agriculture’s ability to feed and clothe the world by keeping …

A Brand New Sun-Maid: Investing in the Future

The dried fruit sector hasn’t been as popular with millennial consumers as in other generations, but Sun-Maid Growers are working to turn things around (at least for California raisins) with some new strategies and investments as shared at their annual meeting in Fresno recently.  Watch this brief interview with Sun-Maid CEO Harry Overly and read more about it in American …

123...12Page 1 of 12

Classified Ads

Subscribe

Sign up here to get the latest news delivered directly to your inbox!

Contact

Know of some fresh news that should be on this site? Interested in advertising on this site or any of our partner publications/sites? Give us a call! 559-298-6020

Subscribe!

Sign up here to get the latest news delivered directly to your inbox!

I've Already Subscribed