In a partnership that combines three key retail categories-meat, dairy and spirits-the California Beef Council (CBC) is teaming up with the California Milk Advisory Board (CMAB) and E. & J. Gallo’s Camarena Tequila for a co-branded Cinco de Mayo promotion. Dubbed “Tacos, Tequila y Más,” the 5-week campaign runs April 7 through May 11 and provides consumers with product offers …

N Munoz: Calling this “redistribution” is a pretty convenient way to avoid engaging with...