Prune growers enjoyed a more sizable harvest than last year, with excellent quality despite the early start. It now comes down to getting the word out about buying and consuming California prunes. Kiaran Locy from the California Prune Board spoke with Matthew Malcolm with California Ag Network to discuss efforts to promote and market their crop. Watch this quick video and learn more in California Fruit & Vegetable Magazine.
Article By
Matthew Malcolm
Editor-in-Chief, Malcolm Media
Award-winning voice and advocate for the nation’s agricultural industries, Matthew Malcolm’s published work has appeared in state, regional and national magazines, radio, television, and social channels, since 2010. Matthew enjoys applying what he learns in ag to a small farming operation he runs. He is also an accomplished professional musician, husband and father.
Joseph Malcolm is an Emmy award winning videographer and editor. He is currently studying at Fresno State University and will graduate with a bachelor’s degree in mass communication and journalism with an emphasis in broadcast and digital journalism. When he’s not working with agriculture or studying at school, he is spending time with his family.