Industry News

Western Growers’ Jason Resnick Promoted to Senior Vice President

Western Growers’ veteran Jason Resnick has been promoted to Senior Vice President and General Counsel. “Over the past 17 years, Jason has demonstrated an unrivaled commitment to Western Growers and our membership and has provided indispensable counsel to the senior leadership team throughout his tenure with the organization,” said Western Growers President & CEO Dave Puglia. “In addition to his …

2020 CA Avocado Acreage & Condition Report

To ensure the California Avocado Commission can make informed marketing and budgeting decisions, it has partnered with LandIQ to conduct statewide spatial land use surveys via digital satellite imagery, aerial photography and analytical tools. This data is compiled in a comprehensive land use database and an annual summary is prepared. The 2020 Statewide Avocado Acreage and Conditional Analysis is now available …

CA Avocado Commission Reduces Assessment Rate & Elects New Leaders

At the October 7, 2020 meeting, the California Avocado Commission Board of Directors took action to approve the assessment rate for the upcoming 2020-21 fiscal year, reducing the assessment rate to 1.75% of the gross dollar value of fruit sold. The new assessment rate is effective from November 1, 2020 through October 31, 2021. The CAC Board and management are …

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