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American Pistachio Growers Ramps Up Marketing Efforts Ahead of Industry Growth

As the US Pistachio industry continues to ramp up in production, global marketing efforts have never been more critical to keep demand ahead of supply. Watch this brief interview with Judy Hirigoyen from American Pistachio Growers as she shares how American Pistachio Growers is leading the charge. Please thank this video’s sponsor Trece for their industry support.

Pistachio Conference Attendance Shatters Record, as is Likely for the 2022 Crop

American Pistachio Growers gathered in record numbers recently for their annual conference in Carlsbad, CA. Watch this brief interview with Richard Matoian, President of American Pistachio Growers as he shares highlights, and how the record attendance is also a reflection of the growth of the industry and new heights in pistachio acreage and production being reached. Please thank this video’s …

West Coast Smoke Exposure Task Force Seeks to More Clearly Define Smoke Taint in Wine Grapes

Where there’s drought, there’s fire, and where there’s fire, there’s smoke.  This is a major concern for wine grape growers in the drought-stricken west this year.  Evacuations, power outages and smoke taint have had a major impact on the wine industry at harvest-time in recent years, and not having an industry standard or threshold defining smoke taint can raise questions …

Nisei Farmers League Celebrates 50 Years, Honors 5 Growers

It’s a golden year for the Nisei Farmers League, and its members recently enjoyed their 50 year anniversary celebration.  The celebratory dinner in Fresno featured this special video presentation that included reflections from some of the league’s membership on 50 years, as well as interviews with its Agriculturalist of the Year honorees.  Watch this special video, featuring the five Central …

Almond Board Increases Market Investment in India by 80%

India has quickly become the number one export market for the California almond industry, and the Almond Board has increased its marketing investment there by 80%.  Watch this brief interview with Emily Fleischmann from the Almond Board of California, as she shares details about their strategic partnerships there and how these funds are being used to drive demand. Read more about …

Getting California Almond Hulls into China’s Animal Feed Market

The trade dispute with China has proved challenging for tree nut exports into China, but the California almond industry has even more to provide the Chinese market — almond hulls.  Almond hulls have long been used on California dairies, but the potential to reach China’s animal feed market brings promising opportunity and value for this byproduct. Watch this brief interview …

Characteristics of New Walnut Rootstocks Growers Should Consider

While walnut growers tend to pay more attention to walnut prices and varieties, rootstock selection can make a big difference in the establishment and longevity of their orchards. Watch this brief interview with UCCE Orchard Systems Advisor Luke Milliron as he shares characteristics and availability of new rootstocks for the walnut industry. Read more about in Pacific Nut Producer Magazine. …

California Wine Grape Planting Trends with Allied Grape Growers

In addition to the grape crush report, its also nice to get a good picture of where the California wine grape industry currently stands from a vineyard acreage and planting perspective. What varieties are being planted and where in the state? How’s the vineyard planting to removal ratio looking? Watch this brief interview with Jeff Bitter from Allied Grape Growers …

Wildfire Threatened Vineyard & Winery Challenges for Removing Vegetative Debris

With an ongoing drought in western US, wine grape growers surrounded by neglected wildlands are becoming more and more concerned about the drought-induced dying vegetation around them.  Many want to proactively manage this risk for them the communities around them; however, they are running into quite a few stumbling blocks as addressed by Michael Miiller from the California Association of …

Are Autonomous Self-Driving Tractors Legal in California?

As California’s agricultural industries progress towards a more sustainable future with new technologies and innovations, current Cal OSHA regulations (unless changed) may hinder their progress, particularly with regard to autonomous or self-driving tractors.  Watch this brief video with Michael Miiller from the California Association of Winegrape Growers as he explains.   Please thank this video’s sponsor Suterra for their industry support.

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