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Mendocino Winegrowers Appoints Bonnie Butcher as Executive Director

Mendocino Winegrowers Inc. (MWI) has announced the appointment of Bonnie Butcher as its new executive director. Butcher brings a wealth of experience in event management, sales, and strategic planning to her new role. With a diverse background in hospitality and event planning, Butcher is poised to drive MWI’s mission of promoting and advancing the Mendocino County wine industry to new …

Every Day is Earth Day for the Most Sustainable Winegrowing Region

Few organizations or businesses have been as proactive in addressing environmental concerns and lessening their impact than the Sonoma County Winegrowers (SCW). Ten years ago, Sonoma County Winegrowers announced its intent to become the nation’s – and likely the world’s – first 100% certified sustainable wine region by 2019.  It was a bold, ambitious declaration but Sonoma County’s winegrowers were …

New California Fresh Fruit Association President Highlights Priorities

Watch this brief video at the 88th annual conference of the California Fresh Fruit Association featuring the organization’s new President, Daniel Hartwig. Learn about Hartwig and the priorities of the organization moving forward to protect the interests of California table grape, tree fruit and berry growers.

Wine Grape Planting Trends & the Removal Need for Market Correction

Growers are not overplanting wine grape acreage in California, but they have fallen fall behind in removing old, underperforming vineyards and less desirable varieties. This is what Allied Grape Growers President Jeff Bitter shared at the 2024 Unified Wine & Grape Symposium upon release of their annual grapevine nursery survey report. Watch this brief interview as Jeff shares with American …

Raisin Bargaining Association Relocates & Reports Priorities Moving Forward

The Raisin Bargaining Association (RBA) recently held their 58th annual meeting, reporting on the successes and challenges of previous season and their outlook for 2024. American Vineyard Editor Matthew Malcolm met with RBA Chairman Charles Salmon to discuss this as well as the motive behind relocating their headquarters from downtown Fresno to their receiving station. Watch this brief interview and …

California Association of Winegrape Growers Announces California Compost Tax Credit Legislation

California Association of Winegrape Growers – As the second year of the 2023-24 legislative session is now in full swing, Senator Monique Limón, (D-Santa Barbara) has introduced SB 1135 to establish the California Compost Tax Credit Fund. This legislation seeks to incentivize sustainable agricultural practices, undertaken by winegrape growers and other ag producers, by offering a tax credit for the …

Preliminary 2023 Grape Crush Report Reveals Slight Increase from 2022

The USDA National Agricultural Statistics Service released the preliminary California Grape Crush Report at noon on February 10th, revealing a total 2023 crush of 3,728,923 tons, up 1.6% from the 2022 crush of 3,670,861 tons. Red wine varieties accounted for the largest share of all grapes crushed, at 1,959,024 tons, up 2.3% from 2022. White wine varieties crushed totaled 1,709,270 tons, up …

First Woman Honored As Sonoma County’s Vineyard Employee of the Year

Sonoma County’s wine community has a long, rich history of women winegrowers, winemakers, winery owners, executives, and industry leaders.  Today, it has added to that legacy with the announcement by theFundación de la Voz de los Viñedos that it has chosen Yolanda Cruz, of Redwood Empire Vineyard Management (REVM), as Sonoma County’s Vineyard Employee of the Year, marking the first …

Sun-Maid Growers Evolve to Meet Consumers Where They are Today

At the annual meeting of Sun-Maid Growers of California in downtown Fresno, grower members gathered for a nice brunch while listening to the cooperative’s leadership on the current performance of the iconic brand and how California raisins can continue to command a premium market share around the world.  Watch this video with Sun-Maid President Steve Loftus, and read more in …

Applications Now Open for Children of Vineyard & Winery Workers Scholarship

The Juan Nevarez Memorial Scholarship, a program designed to support the children of California’s vineyard and winery workers in their pursuit of higher education, is now accepting applications for the upcoming academic year. Scholarships are open to graduating high school seniors or students currently enrolled in junior college, four-year universities, or trade schools. Applicant or applicant’s parent/guardian must be employed …

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