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Innovative ‘Soil for Water’ Regenerative Agriculture Project Expands to 7 States

Building on a successful peer-to-peer network of Texas ranchers who are implementing innovative grazing techniques to improve soil health and increase profitability, the National Center for Appropriate Technology (NCAT) is scaling up its Soil for Water project to support livestock producers and farmers across seven southern states. The Soil for Water project grew out of recent droughts, which put a …

Soil Health Institute Announces Virtual Annual Meeting

The Soil Health Institute (SHI), the non-profit charged with safeguarding and enhancing the vitality and productivity of soils, announced today its much-anticipated annual meeting will be held on August 11 and 12, 2021. This year’s theme is “Enriching Soil, Enhancing Life” and the event will be hosted virtually. “Enriching Soil, Enhancing Life” is designed to connect and advance the science, …

Thousands Engage with National Walnut Day Campaign in Partnership with See’s Candies

On National Walnut Day (5/17), the California Walnut Board (CWB) partnered with See’s Candies to collaborate on a multi-channel consumer-focused campaign to promote California Walnuts across the U.S. The CWB’s domestic marketing activities are designed to expand California Walnuts use and consumption in existing markets and identify markets for future development. The Board continuously conducts direct outreach to food manufacturers to spur new development …

Honor Your Mentor Through the Syngenta #RootedinAg Contest

Ag mentors come from all backgrounds. Some are more traditional, like our parents, grandparents, FFA leaders or ag teachers. Others are unconventional, like the random ag leader that showed up in your urban classroom. Regardless of who your mentor was, your story is special, and Syngenta wants to hear it, share it and celebrate you both through the #RootedinAg Contest. …

California Strawberry Commission Connects Farmers and Consumers with Summer Campaign

The California Strawberry Commission has launched a campaign to connect the heart of strawberries with the heart of people. Throughout peak strawberry season 2021, consumers will have access to real farmer and farmworker stories through a #StoryBehindtheBerry webisode series shared across Facebook, Instagram and www.californiastrawberries.com. To inspire people to eat more healthy strawberries, consumers can enter the #CAStrawberryChallenge by recreating …

CA Almond Industry Roadshow Coming Soon

Next month, starting May 4, the Almond Board of California’s Field Outreach and Education team will be embarking on our previously postponed, long-awaited Industry Roadshow! The team is loading up Fritz, the almond van, with 3,000 informational packets featuring the latest ABC resources and traveling to 20 locations throughout the state with the purpose of:   Handing out new ABC resources, …

Lodi Winegrape Commission Extends Partnership with SommFoundation (Upcoming Sustainable Winegrowing Event)

The Lodi Winegrape Commission is pleased to announce its continued partnership with SommFoundation, one of the industry’s most progressive nonprofit organizations dedicated to the enrichment of wine and spirits professionals through travel, scholarships, and education. In partnership, the Lodi Winegrape Commission will provide a virtual masterclass on sustainable viticulture and LODI RULES – the first comprehensive and, arguably, most rigorous …

San Joaquin Valley Olive Oil Competition

The San Joaquin Valley Olive Oil Competition is back! Entries are now being accepted for the 2021 San Joaquin Valley Olive Oil Competition (SJVOOC)! Extra Virgin Olive Oil and Flavored Olive Oil entries from commercial producers in the State of California are eligible and olive oil must be made from producers’ most recent olive harvest. Deadline for entries is May …

California Dairy Producers Recognized at Sealpro® Forage Contest

“We had exactly 100 entries – 32 more than last year – in the second annual Sealpro® Forage Contest. Lab results of three categories were placed by an independent nutrition consultant: Alfalfa Haylage, Winter Forage, and Corn Silage. Complete contest results were based 60% on the Rock River Laboratory, Inc. complete lab analysis, 30% on actual sample inspection, and 10% …

Women’s Group Effectively Speaks on Behalf of the Busy Farmer

In 1975, a group of women concerned about challenges to California agriculture got together to “speak on behalf of the busy farmer” and educate consumers and legislators about farming issues. Today, the CWA has become one of the largest all-volunteer advocacy groups in the nation, consisting of a diverse group of bankers, lawyers, accountants, marketing professionals and consumers – along …

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