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Undeniably Dairy to Boost Milk Sales with Consumer Engagement

Undeniably Dairy to Boost Milk Sales with Consumer Engagement

Remember the old got milk commercials that got consumers excited about dairy?  Today, the big dairy campaign is known as “Undeniably Dairy”.  This is funded through the National Dairy Checkoff program, managed by Dairy Management, Inc (DMI).  Watch this brief interview with DMI Chair, Marilyn Hershey, and read more about DMI’s efforts to promote the industry in California Dairy Magazine.

Nutritional Benefits of Dairy & Factual Resources Consumers Should Know About

Nutritional Benefits of Dairy & Factual Resources Consumers Should Know About

At several recent California dairy conferences, dairy producers have been urged to share their stories with the consumer public, rather than have their stories told incorrectly by those that know nothing about dairy.  One great aspect to share with the public is the great health benefits associated with consuming dairy products.  The Dairy Council of California is a great resource …

California Milk Advisory Board Promotes Dairy through Food Service Industry

The California Milk Advisory Board does a lot to promote California dairy consumption, not only through consumer marketing, but also through the food service industry.  Watch this brief interview with Jennifer Giambroni as she shares their latest efforts and successes with the food service industry, and read more about it in California Dairy Magazine. Don’t currently receive the magazine?  Subscribe …

Financial Incentives for New Sustainable Dairy Technologies

Financial Incentives for New Sustainable Dairy Technologies

Free Money!  That’s what people want to hear.  Although nothing is free, there are a lot of great new government incentives available to dairy farmers to modernize their facilities with newer sustainable technologies that may not otherwise be affordable to invest in.  Watch this brief interview with Paul Sousa from Western United Dairymen as he shares, and read more about …

Effects of Heat Stress on Dry Cows & Their Next Lactation

Effects of Heat Stress on Dry Cows & Their Next Lactation

New research out of the University of Florida shows that cows subject to heat stress during their dry period will produce 8-10 lbs/day less milk on their next lactation. Other health impacts were also explored. Watch this brief interview with Geoffrey Dahl, professor at the University of Florida for more details, and read more about mitigating heat stress in California …

Procedures for Possible Changes to CDFA Dairy Quota Program

Change in dairy quota

Background The Quota Implementation Plan (QIP) provides that anyone seeking substantive amendments or termination of the QIP must do so by submitting a petition to the California Department of Food and Agriculture (Department) signed by at least 25 percent of market milk producers. The QIP does not specifically outline the procedures or process for a petition received by the Department. …

USDA Update on Farm Bill Implementation Progress

Farm Bill 2018

(Washington, D.C., April 12, 2019)— U.S. Secretary of Agriculture Sonny Perdue today announced the implementation status of the 2018 Farm Bill. President Trump signed this Farm Bill into law on December 20th, 2018 and the U.S. Department of Agriculture (USDA) promptly began implementation of key programs. USDA held several listening sessions with stakeholders and the public, specific to each agency’s …

What US Dairy Producers can Learn & Benefit from the Canadian Dairy Industry

What US Dairy Producers can Learn & Benefit from the Canadian Dairy Industry

Not only in California, but the entire US dairy industry has been in an economic slump for a while, and it’s time for a change.  Lynn McBride, Executive Director of the California Dairy Campaign is rallying with other dairy organizations across the country to look to the prosperity of the Canadian dairy industry all these years, and begin to model …

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