Vivid colors, diverse locations and delectable foods made delicious with California cheese, butter, yogurt, and ice cream bring to life a new installment in the Real California Milk California Freestyle integrated advertising campaign officially launching today. California Freestyle Volume II: The Remix, from the California Milk Advisory Board (CMAB), features three new music tracks and videos that celebrate the diversity …

A 2023 economic impact study, which updated a study from 2017, found that livestock auction markets continue to be important for the growth and vitality of rural communities. The study of an average, fixed-facility livestock auction market revealed that the market provides approximately $2 million in total value-added dollars to its local community. This result is up from $1 million …

National Sorghum Producers will now begin accepting entries for the 2023 National Sorghum Yield Contest. State and national winners are selected from contestants split into east and west regions for each division, which includes irrigated, dryland no-till, dryland tillage and one overall winner for food grade. The entry deadline for the 2023 National Sorghum Yield Contest is November 15. A …

California agricultural operations have been significantly impacted by the recent floods throughout the state. The U.S. Department of Agriculture (USDA) has technical and financial assistance available to help farmers and livestock producers recover. Impacted producers should contact their local USDA Service Center to report losses and learn more about program options available to assist in their recovery from crop, land, infrastructure and …

The University of California, Davis, continues to be recognized for its leadership in the fields of veterinary science, and agriculture and forestry in the 2023 QS World University Rankings by Subject released March 22. Quacquarelli Symonds, considered one of the most influential international university rankings providers, ranked UC Davis first in the nation and second in the world in both subjects. Since …

The California Milk Advisory Board (CMAB) opened entries for the 2023 Real California Pizza Contest, the fifth annual search for the best pizza recipes using Real California cheeses. The contest, open to professional chefs and culinary students throughout the U.S., will award prizes up to $30,000 for the most innovative uses of cow’s milk cheeses from California during a bake-off …

The Livestock Marketing Association (LMA) is pleased to announce the release of a new scholarship program. With the goal of investing in the next generation, the program is designed to award five (5), $2500 scholarships to individuals that are interested in or display knowledge of the importance of the agriculture industry and its supporting entities, with plans to use their …

The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition ofBen Yee as Director of Processor Partnerships. Yee joins the CMAB with more than 20 years of experience at Safeway/Albertsons Companies where he held a wide range of leadership positions including Assistant Store Manager, Business Process Analyst, Category Analyst, Sourcing Manager, Senior Brand Manager, …

The U.S. Department of Agriculture (USDA) recently announced the details of additional assistance for dairy producers, including a second round of payments through the Pandemic Market Volatility Assistance Program (PMVAP) and a new Organic Dairy Marketing Assistance Program (ODMAP). The update to PMVAP and the new ODMAP will enable USDA to better support small- and medium-sized dairy operations who weathered …

California producers and processors are invited to apply for funding up to $1 million for innovation initiatives to become more competitive in a second round of dairy business grant awards recently announced by the Pacific Coast Coalition’s Dairy Business Innovation Initiative (PCC-DBII), hosted by California State University Fresno. The PCC-DBII will award funding to assist with innovative dairy product development, …