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Sun-Maid Growers Evolve to Meet Consumers Where They are Today

At the annual meeting of Sun-Maid Growers of California in downtown Fresno, grower members gathered for a nice brunch while listening to the cooperative’s leadership on the current performance of the iconic brand and how California raisins can continue to command a premium market share around the world.  Watch this video with Sun-Maid President Steve Loftus, and read more in …

New Chair Introduced at American Pistachio Growers, and What to Expect at Annual Conference

Rich Kreps has just been announced as the new American Pistachio Growers Chairman of the Board. Watch this brief interview to learn more about Rich and what to expect at the 2024 American Pistachio Growers annual conference coming soon to Monterey, including some special keynote speakers. Learn more and register to attend the conference HERE.

Global Bulk Wine Market Challenges to Navigate

Watch this brief interview with Turrentine Brokerage bulk wine broker Marc Cuneo following his State of the Industry report at Malcolm Media’s Tree & Vine Expo on what’s going on in the bulk wine market and the challenges that lay ahead. Read the State of the California grape industry reports in the January and upcoming issues of American Vineyard Magazine.

Waning Demand Concerning Future of the Wine Industry

At Malcolm Media’s recent Grape, Nut & Tree Fruit Expo, Allied Grape Growers’ Jeff Bitter delivered a State of the Wine & Grape Concentrate Industry report, that left attendees concerned about the near future of the wine industry. Predicting an imminent market correction that will impact most in the industry, watch his interview and read more about it in American …

Turrentine Brokerage Reflects on Challenging 2023 Vintage (CA Northern Interior)

Like many other vineyards in the state, Lodi and the the Northern Interior of California were severely impacted by mildew pressure in 2023. This contributed to significant crop losses, lowering the overall wine grape crush. Watch this brief interview with Mike Needham from Turrentine Brokerage following his State of the Industry report at Malcolm Media’s Tree & Vine Expo.

Optimism for California’s 2023 Pecan Crop and State of the Industry

At the Tree & Vine Expo in Turlock held mid-November, Karlene Hanf, President of the California Pecan Growers Association, joined other tree nut commodity leaders in sharing State of the Industry reports.  California pecan production and acreage is on the rise.  Watch this brief interview with Karlene as she shares her insights on the current State of the California Pecan …

New Stanislaus County Ag Commissioner Serves as Liaison Between Farmers and California DPR

At Malcolm Media’s recent Tree & Vine Expo, event host Matthew Malcolm was pleased to introduce, Linda Pinfold, the new Stanislaus County Ag Commissioner to attendees.  Watch this brief video to get to know Linda and her emphasis on serving and assisting local farmers in navigating the ever-changing pesticide regulatory environment of California. Please thank this video’s sponsor Thunder Creek Equipment for …

State of the California Walnut Industry with Robert Verloop

The California walnut industry has suffered tremendously in recent years due to many factors outside of the grower’s control.  But the future is not all doom and gloom.  In fact, the quality of this year’s crop was outstanding.  Watch this brief interview with Robert Verloop, CEO of the California Walnut Board & Commission, as he shares some highlights from his …

New Invasive Pest Threatens Western Tree Nut Industry

Western tree nut commodities just got through a very tough season, and markets are still less than ideal.  The last thing growers want to hear about is a new pest threatening their orchard production.  But the Carpophilus Beetle has already been under the radar far too long, damaging Central Valley orchards under the guise of “Navel Orangeworm.”  Watch this brief video with …

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