The Blueberry Convention is the largest gathering of the blueberry industry in the U.S. — and this year’s event is packed with insights, connections and experiences designed to help move the industry forward.
Guests will be able to:
- Get the latest category data, insights and economic outlooks to guide your operations.
- See how the Blueberries GO BIG campaign is driving demand.
- Learn about the organizations’ health research focus on cognitive health.
- Experience the energy of the Blueberry Boost Accelerator live pitch competition.
- Join the USHBC Council and NABC Board meetings on Wednesday.
New for 2026
The USHBC and NABC are bringing some new features and opportunities to Monterey this year. Here’s a sneak peek at what’s ahead:
Tech Tuesday
Explore emerging and advancing technologies shaping the future of the blueberry industry during this special education session organized by the BerrySmart Technology Task Force. Over the course of two hours, attendees will gain insight into innovations, tools and ideas designed to support on-farm efficiency, data-driven decision-making and long-term industry progress.
Blueberry Night at the Monterey Bay Aquarium
A one-of-a-kind strolling dinner as the blueberry industry takes over the aquarium. Enjoy chef-curated food stations, coastal views and access to incredible exhibits — all in a vibrant setting designed for connection and celebration.
Meet, Eat and Explore
An open lunch in the heart of the convention action. With seating throughout the common areas near Blueberry Lane and Blueberry Row, it’s the perfect chance to grab a bite, connect with exhibitors and spend time with fellow attendees.
Blueberry Boardroom
The Blueberry Boardroom will offer a dedicated space to meet with colleagues, host team conversations or hold business meetings throughout the event. Advance booking is encouraged.
Blueberries & Beyond: A Central Coast Tour
The convention will wrap up with an on-the-ground look at agriculture in the Monterey area. This industry tour will give guests the opportunity to explore blueberry-related production, while also experiencing the broader agricultural landscape of California’s Central Coast.
Guests also have access to favorites from past events, including the Blueberry Boost Accelerator live pitch competition (back by popular demand), the NABC Awards and the USHBC Elizabeth White Award, the BerryFit Club 5k and yoga, keynotes and education sessions.
— Story contributed by the U.S. Highbush Blueberry Council and the North American Blueberry Council
