Home News Ag Economics Small But Promising Ag Export Opportunities in Denmark

Small But Promising Ag Export Opportunities in Denmark

Although a small market in the European Union, Denmark offers export opportunities for U.S. exporters of wine, seafood, tree nuts, and several other products. The exporter guide focuses on Consumer Oriented Products and Seafood products and provides practical tips for U.S. exporters on how to conduct business in Denmark.

Market Fact Sheet: Denmark

Denmark, a Member State within the European Union (EU), is a high-income country in Scandinavia. The country’s open economy is dependent on foreign trade and the government supports a relatively liberal trade policy. Its population totaled almost six million in 2023.

Imports of Consumer-Oriented Products:
Products from other EU Member States lead Danish imports of consumer-oriented products. In 2023, the United States was the 12th largest supplier of these products to Denmark, with imports valued at over $104 million.

Food Processing Industry:
Denmark’s food and beverage industry comprises over 1,500 companies with a collective turnover of over $30 billion. Denmark is one of the world’sleading exporters of meat products, in particularly pork. Other notable Danish exports include cheese, food preparations, and seafood (salmon).

Food Retail Industry:
The Danish retail sector is rather consolidated, with Coop, Salling, and Dagrofa dominating the market. In 2023, exports of consumer-oriented products totaled $14.2 billion. Denmark continues to be a price sensitive market and the Danes spend about ten percent of their disposable income on food and beverages. The sector’s turnover for 2023 is forecasted $16 billion.

Foodservice – HRI Industry:
Despite the rising costs of living, the foodservice industry’s turnover is back on track. Consumers returned en-masse to HRI foodservice outlets. Last year, total sales were valued at $9.2 billion and exceeded the pre-pandemic level.

Quick Facts CY 2023
Imports of Consumer-Oriented Products, total: $10.1 billion

List of Top 10 Growth Products in Denmark (imported from the World):

1. Dairy products

2. Bakery goods

3. Wine

4. Fresh fruit

5. Beef products

6. Pork products

7. Food preparations

8. Fresh vegetables

9. Processed vegetables

10. Cocoa products

Food Industry by Channels 2023, in $ billion: Consumer-Oriented Products Imports $10 Consumer-Oriented Products Exports $14 Agricultural & Related Products Imports $22 Agricultural & Related Products Exports $26 Food Industry $30 Food Retail $16

Food Service

Top 10 Food Retailers in Denmark: SuperBrugsen Meny Spar Føtex Netto Rema1000 365discount Lidl

Bilka

GDP/Population: Population: 5.9 million GDP: $415 billion
GDP per capita: $70,368

Strengths/Weaknesses/Opportunities/Challenges

Strengths:
U.S. producers offer a great variety of food products with a consistent quality and have a great story to tell about sustainability.

Weakness:

Transatlantic transportation is costly and takes time. Some U.S. food products suffer from a negative perception among the Danes.

Opportunities:
The Danish processing industry increasingly demands U.S. seafood. Strong demand for U.S. wines in environmental- friendly packaging and products that are healthy and nutritious.

Threats:
There is fierce competition on price, quality, uniqueness, and innovation from other EU Member States.

Data and Information Sources: Trade Data Monitor, industry experts, company websites Contact: FAS The Hague, agthehague@usda.gov

Macroeconomic Situation

Denmark is a small country with just under six million inhabitants. The Danish labor force totaled just over three million people at the end of 2023, and approximately 32 percent are employed in the public sector. Denmark’s OECD-harmonized unemployment rate was 5.3 percent in January 2024, lower than the EU-27’s average rate of six percent but above the OECD average of 4.8 percent. The labor force participation rate is among the highest in the world. In the fourth quarter of last year, 81.2 percent of working-age population participated in the labor force, and the employment rate was 77 percent.

Many independent observers regard Denmark as one of the world’s most attractive business environments and the country ranks highly in indices measuring political, economic, and regulatory stability. Denmark is a constitutional monarchy which shares a southern border with Germany and is connected, via a bridge, with Sweden. The country has been a member of the European Union (EU) since 1973. It maintains a fixed exchange rate policy, with the Danish Krone linked closely to the Euro. Denmark is a social welfare state with a thoroughly modern market economy heavily driven by trade in goods and services. It has one of the highest GDP’s in the world. More information can be found in the Investment Climate Statement, https://www.state.gov/reports/2023-investment-climate- statements/kingdom-of-denmark/

Read the full USDA Foreign Ag Service Report HERE.

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