Home News Ag Economics Turn Employees from Potential Brand Assassins to Brand Ambassadors at Animal Ag Alliance Summit

Turn Employees from Potential Brand Assassins to Brand Ambassadors at Animal Ag Alliance Summit

Food and agriculture companies spend a lot of time looking outward – focusing on external image, responding to pressure from adversarial groups, and finding new customers. In the process, these companies often overlook their most critical audience: employees. Hinda Mitchell, founder and president of Inspire PR Group, will share how to turn team members from potential brand assassins to brand ambassadors at the Animal Agriculture Alliance’s 2024 Stakeholders Summit. Check out the full agenda and register by March 8 for the lowest rates here: https://bit.ly/AAA24.

The annual Summit is a one-of-a-kind conference attended by a diverse group of decision makers, including representatives from farms, ranches, allied industries, food processors, restaurants, grocery stores, legislatures, universities, government agencies and media. The 2024 event is themed “Ready, Set, Solve! Advancing Animal Agriculture” and set for May 8-9 in Kansas City, Mo.

“2024 Summit attendees will be scoring big with a dynamic lineup of speakers and sessions,” said Abby Kornegay, manager, issues and engagement, Animal Agriculture Alliance. “The two-day program will cover key topics and issues in agriculture including how to navigate pressure and attacks from animal rights extremist groups. This includes outreach campaigns to current food and agriculture employees in attempts to gain sensitive information. Hinda’s session will be a great place to learn more about building employee engagement and loyalty to prevent these issues.”

In the session “Whose Team Are They On? How Employees Can Make or Break Your Brand,” Mitchell will explore employee engagement and its impact on recruitment and retention, and focus on transparency and purpose as essential workforce strategies. Attendees will learn how to turn team members from potential brand assassins to brand ambassadors, audit their own employer brand, create lasting internal communications and engagement programs that build culture, and secure that first line of defense as employees can often be pressured by animal rights extremist groups to turn their back on their own team.

Mitchell leads Inspire PR Group, a national, multi-service public relations and marketing communications firm based in Columbus, Oh. A trusted counselor to major c-suite executives, she is a sought-after strategic leader and crisis and issues manager for corporate leaders, manufacturers, food companies, higher education, and school districts. She has led crisis management for numerous high-profile, challenging crises during her career, including recalls, labor negotiations, activism, and worker accidents. She has protected the reputations and preserved the brands of hundreds of businesses and organizations in her role. She has passion for employee engagement and positioning major food brands as an employer of choice.

Get involved:

Maximize your brand visibility and impact by becoming a sponsor of the 2024 Summit today! For more information on sponsorship opportunities still available, contact Logan Hall at lhall@animalagalliance.org.

Help us spread the word about Summit! If you refer a friend to attend the 2024 Summit who has never attended a previous Summit and they list your name as the person who recommended them when they register for the event, you’ll both be entered in a drawing to win a $100 gift card! Each referral will count as one entry and there is no limit on the number of entries for referrers. We will give away two $100 gift cards during the Summit – one drawing for referrers and one drawing for those who were referred. All registrations for the in-person event with a referral listed made until online registration closes on May 3 will be entered. Both the referrer and the person referred must be registered to claim the gift card.

Check the Summit website for the most up-to-date information. You can also follow the hashtag #AAA24 for updates about the event on social media. For general questions about the Summit please email summit@animalagalliance.org or call (703) 562-5160.

About the Alliance:

The Alliance safeguards the future of animal agriculture and its value to society by bridging the communication gap between the farm and food communities. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation.

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