When Sun-Maid Growers announced its acquisition of baby food brand Plum Organics in 2021, it came as a surprise to many. Naturally, raisin growers wanted to know how this might benefit the California raisin industry, beyond simply growing and diversifying Sun-Maid’s portfolio. Watch this brief interview with Sun-Maid Growers Executive Chairman Harry Overly as he explains.
Please thank this video’s sponsor Ranch Systems for their industry support.