Since the 1940’s, the California Walnut Board (CWB) has helped drive industry growth and development with marketing and research programs. California walnut growers recently voted to continue their marketing order, which means the Board will continue its efforts to advance the industry and drive demand for walnuts. The continuance referendum vote was held from December 6-31, 2021 for eligible growers and is required by its Federal Marketing Order every six years.
“The vote represents the California walnut industry’s confidence in the Board and the many programs it implements,” said Bill Toss, CWB Executive Committee Chairman. “As a Board, our mission is to cultivate industry prosperity through walnut promotion, education, and research. While the industry has faced headwinds, we benefit from Board-funded marketing and research programs that deliver results to our growers and handlers, as well as the centralized structure it provides.”
Programs funded by the CWB in recent years have included in-store supermarket promotions to drive sales, innovative production/post-harvest research to help growers and handlers stay competitive, and collecting and reporting data to enable a cohesive place for all industry members to get statistics.
“We are honored that this vote will allow the Board to continue working to benefit industry,” said Michelle Connelly, Executive Director of the California Walnut Board. “The efforts by growers and handlers, in partnership with staff, to drive consumption and improve production practices are proof positive that we are stronger together to address both current and future business opportunities and challenges. We can often do more together than one operation can do on its own.”
Tos added “on behalf of the Board, we are very grateful that growers acknowledged the important work that has been done and are committed to continuing these efforts moving forward.”
Looking ahead, the CWB will continue to update the Federal Marketing Order rules governing inspections to increase efficiencies and address market disruptions. In September, the CWB voted to suspend the mandatory outbound inspections of walnuts to mitigate market disruptions like labor shortages or shipping constraints, while reducing redundancies. While this referendum vote confirms grower wishes to continue the CWB’s walnut promotional efforts, assessments will not be collected until the completion of the order revision process.
Growers who want to learn more about how the CWB is doing more for the walnut industry are encouraged to sign up for newsletters to hear directly from the Board, follow its social channels on LinkedIn and GrowCAWalnuts on Facebook, and learn more at walnuts.org/walnut-industry.
About the California Walnut Board
The California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California. The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The CWB promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.
