The California Beef Council (CBC), the marketing order representing California’s cattle ranchers and beef producers, has hired Makenzie Neves as Manager of Producer Education and Engagement. This position coordinates producer education, engagement, and communication efforts for the CBC.
A California native, Neves grew up on a dairy in the Central Valley. She is a graduate of California State University, Sacramento, where she earned her bachelor’s degree in communication studies, public relations and minored in global engagement and leadership. Neves recently graduated from Texas Tech University with her master’s degree in agricultural communications.
“As a third-generation agriculturalist, I’m thrilled to join the California Beef Council,” Neves said. “I grew up admiring these producers, and I’m looking forward to working with them and continuing strong relationships between the CBC and California’s beef producers.” Neves also plans to find new, innovative ways to reach more producers.
“We are excited to add Makenzie to our staff as our point-person for producer education and engagement. Her background in the dairy industry will add a new dimension to the position as we move forward into 2022,” said Bill Dale, Executive Director of the CBC.
About the California Beef Council
The California Beef Council (CBC) was established in 1954 to serve as the promotion, research, and education arm of the California beef industry, and is mandated by the California Food and Agricultural Code. The CBC’s mission is to position the California beef industry for sustained beef demand growth through promotion, research and education. For more information, visit www.calbeef.org.
About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.