The dried fruit sector hasn’t been as popular with millennial consumers as in other generations, but Sun-Maid Growers are working to turn things around (at least for California raisins) with some new strategies and investments as shared at their annual meeting in Fresno recently. Watch this brief interview with Sun-Maid CEO Harry Overly and read more about it in American Vineyard Magazine.
Please thank our sponsor Duarte Nursery for their industry support and tell them you saw them on California Ag Network.
