The California raisin industry maintains their reputation for producing the highest quality raisins in the world; however, they are no longer the highest yielding raisin community in the world. The dynamics of raisin marketing also need to evolve with changing economic and consumer trends. Sun-Maid CEO Harry Overly addressed this at their Annual Meeting and shared Sun-Maid’s plans to increase the demand for California raisins. Watch this interview with Overly and read more about it in the coming issue of American Vineyard Magazine.
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