Sun-Maid made a big decision this year to opt out of the Raisin Bargaining Association’s negotiated field price for the first time ever. While growers were excited about receiving the highest price ever for their raisins, Sun-Maid representatives felt the price was too high under current circumstances in the world raisin market. Watch this interview with Sun-Maid Chairman Jeff Jue, as he shares their stance on the raisin market and what this means for the industry moving forward. Read more about it in the coming issue of American Vineyard Magazine.
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