Kings Fair Celebrates Successful Year, Announces New CEO


Hanford, Calif. – The Kings Fair has announced that Jerome Coelho, their interim CEO, has been named the fair’s new CEO, effective Jan. 1, 2019.

Jerome Coelho - California Ag Network
Jerome Coelho, has been named the Kings Fair’s new CEO

The decision by the fair’s board of directors comes on the heels of a hugely successful 2018 Kings Fair, which was held in June.

This year’s fair boasted numbers that increased substantially over the 2017 fair, with crowds so large that overflow parking had to be opened up nightly. The crowds were attracted to big name entertainers like po

pular country band Lone Star, and to the 3,300 exhibits, 1,600 of which were indoor exhibits, along with the 1,700 livestock and market exhibits.

“I think this year’s fair was so successful because we were able to maintain the traditions that fair-goers have come to know and love, while implementing some new ideas that attracted people that maybe hadn’t been to the fair before,” Coelho said.

Now that he has officially been handed the reins, Coelho is continuing to look for ways to infuse new life into the local fair. One significant change will be moving the 2019 fair up a week from its usual second week in June, to May 30 through June 2. The hope is that the weather will be a bit cooler and that previous years’ conflicts with graduation dates will be eliminated. 

Coelho is also hard at work to book another well-known headliner for the 2019 fair’s Saturday night concert. 

Coelho has worked at the Kings Fair in some capacity since 2014, but has spent time there since childhood, as he is succeeding his grandmother, Angie Avila, as the fair’s CEO. 

“I’ve spent years dreaming up ways to make the Kings Fair an event the community will enjoy and support, and it’s such an honor to be entrusted with this responsibility,” Coelho said. “We have some exciting plans in the works that will help successfully move this unique community event forward.”


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